Give credit where credit is due.
Any marketer who works to attract and retain customers online can profess that consumer behavior is constantly shifting. With the explosive growth of social media outlets, video advertising, and mobile marketing, brands are struggling to determine how to profitably add these new marketing channels to their strategy, without sacrificing their core online assets in search marketing, display advertising, email marketing, and more.
Enter Attribution Management.
If you are not familiar with this concept, you need to be. It is quickly becoming the accepted standard for analyzing your customers’ purchase paths, utilizing your data, and optimizing individual online channels for the most cost savings and best customer experience.
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